We design and coordinate the “Pueblos Magicos Fair” of Puebla 2015, Queretaro 2016, Nuevo Leon 2017 and Michoacan 2018
The
Challenge
The “Pueblos Magicos” fair is a platform for commercial exchange, also a free promotion window for the 121 members of the Pueblos Magicos program, with stands for each one and no cost to them; as well as inclusive and public access events. Euroamérica Group was the company selected to design, build and coordinate the "Pueblos Magicos Fair" of Puebla 2015, Querétaro 2016, Nuevo León 2017 and Michoacán 2018. Likewise, we managed the public relations for events where the most significant services were shown and destinations in Mexico were presented with the presence of more than 150 media.
The
Result
121 homologated spaces were manufactured in dimensions and general characteristics, personalized with graphics and technical data sheets, one for each Pueblo Magico, divided into six regions by colorimetry, an institutional pavilion, a pavilion for the Let's Travel Through Mexico Program, a pavilion of the host state; an exhibition area for award-winning FONART pieces, the artisans' area, the gastronomic area. As well as a central stage for traditional dance shows and conferences.
Successful Cases
Quito Tourism Board
Our objective was directed to strengthen, increase and consolidate the presence of the city of Quito as a tourist destination in the markets of North America.
Pueblos Mágicos
We design and coordinate the “Pueblos Magicos Fair” of Puebla 2015, Queretaro 2016, Nuevo Leon 2017 and Michoacan 2018
Los Cabos Tourism Board
Public relations agency for South America, with the aim of positioning Los Cabos as a preferential destination in the Colombian market.
Guanajuato Tourism Board
Public relations agency for the markets of Japan and Colombia, our objective is to increase the stay and expenses at the destination
Iberdrola
We carry out a direct communication strategy with the people in the city of Monterrey, as well as media management
Abengoa
Nuestro trabajo consistió en la elaboración de una estrategia de participación con los pobladores utilizando, previo acuerdo y convencimiento a los líderes de la comunidad.