We carry out a direct communication strategy with the people in the city of Monterrey, as well as media management
The
Challenge
A direct communication strategy was established with the people in the city of Monterrey, Nuevo León, on the CFE tender won by IBERDROLA to build an energy generating plant. In the process, the construction of the conductive lines was rejected by the people, creating a situation of conflict with the Spanish company and an information crisis.
The
Result
The strategy included working with the media, nature leaders, public officials and federal authorities, managing to harmonize the requests of the population with the technical aspects of the project.
-Hired as a representative of Spanish companies in Mexico.
-This work was considered as a successful experience. The plant is currently operating at full capacity.
Successful Cases
Quito Tourism Board
Our objective was directed to strengthen, increase and consolidate the presence of the city of Quito as a tourist destination in the markets of North America.
Pueblos Mágicos
We design and coordinate the “Pueblos Magicos Fair” of Puebla 2015, Queretaro 2016, Nuevo Leon 2017 and Michoacan 2018
Los Cabos Tourism Board
Public relations agency for South America, with the aim of positioning Los Cabos as a preferential destination in the Colombian market.
Guanajuato Tourism Board
Public relations agency for the markets of Japan and Colombia, our objective is to increase the stay and expenses at the destination
Iberdrola
We carry out a direct communication strategy with the people in the city of Monterrey, as well as media management
Abengoa
Nuestro trabajo consistió en la elaboración de una estrategia de participación con los pobladores utilizando, previo acuerdo y convencimiento a los líderes de la comunidad.